What’s your hook?

I’m whipping up a presentation and in the midst of it I had a thought back to something I watched when I saw someone else’s a few weeks ago.

Everyone seems to have a hook. Something that draws the audience into whatever they’re talking about and to “sell them” on whatever it is they’re talking about and why it’s important. It’s especially important when you’re talking about the web, because some people’s eyes glaze over when the web comes up, because they find it daunting.

I tend to have more of a “style” than a hook, because I’ve been speaking a long time and it’s usually about a bevy of different, unrelated issues. But others have a methodical style that works for them. What’s yours?