Tag archive: recruiting
Less selling, more relationships
Image by TexasEagle via Flickr When did the process of marketing higher education become more about the ‘sale’ than about actually cultivating relationships with students? Smaller schools don’t have a choice but to engage in these personal relationships and it’s… continue reading »
“Be All You Can Be” marketing
The military is an marketing tour de force. I mean, at their core, they have the worst product to sell of any marketer outside of funeral directors. They sell war. Kids these days sure like playing war games on their… continue reading »
Surely Someone Is Working to Invent Real Life’s Killer App
I’ve talked a lot lately about “being behind the screen” versus being “out and about” with actual people. More and more of us are decamping to some facade that can protect us from the big bad world or allow us… continue reading »
Authenticity U.
Jeff Kallay talks about Inauthenticity in campus visits and admissions marketing and he couldn’t be more right. When will folks in the field start to learn that copycatting what the big or well-heeled schools are doing isn’t going to cut… continue reading »
The students who get away
I notice a lot in discussions with admission folk, that the conversations about marketing materials and web sites are focused very heavily on “what we did right” to attract the students who were wooed by the pitch you calibrated just… continue reading »