Tag archive: content development
SEO, Authenticity and The Wizard of Oz
Most of us know the story of The Wizard of Oz and the Tin Man had no heart. But what about your web site’s content? Too many consultants fool their clients into believing that search engine optimization (SEO) is more… continue reading »
The Big Idea
I am not a television watcher. I just don’t really get much joy from watching much of anything on TV and even find the cable news networks grating and unbearable. I do like to hear what the dialogue on the… continue reading »
Reaching millenials & why content matters
The NY Times did a story in the Sunday’s edition about the digital divide between parents and their children. As usual for the paper of record, it approached the issue in a manner which treats things like kids wanting to… continue reading »
How I plan the ‘next big thing’
Prior to leaving for my current job, I developed this little sheet where I asked myself five questions about anything I wanted to do when it came to project/business stuff. If I don’t complete this sheet, it is not a… continue reading »
Consultants Do It Longer…for no good reason
I understand that a consultant needs to provide some demonstrable reason for their existence. As one who spends time consulting on a variety of projects, I completely understand this desire. But why can’t those things be reflected in the work… continue reading »