Tag archive: colleges

Writing a bio for athletic coaches

I get a lot of strange site traffic, but the most popular search query on my site is for people looking for advice on how to write a bio. Well, I’m back on the topic again and this time, the… continue reading »

“Be All You Can Be” marketing

The military is an marketing tour de force. I mean, at their core, they have the worst product to sell of any marketer outside of funeral directors. They sell war. Kids these days sure like playing war games on their… continue reading »

Web Redesign and defining your college

If you’ve ever moved someplace new after spending a significant period of time in a place where you were well known, it can be liberating when for the first time in a while no one knows who you are. In… continue reading »

An elevator pitch for admissions

In business, there is something called an ‘elevator pitch.‘ An elevator pitch (or elevator speech) is a brief overview of an idea for a product, service, or project. The pitch is so called because it can be delivered in the… continue reading »

Portals aren’t solutions

Seth Meranda writes a heck of a post about so-called portal solutions. It’s a must read. The institution was excited about this new tool, however they had one problem: current students weren’t using it. When the institution was asked why… continue reading »