Category archives: content development
Writing a bio for athletic coaches
I get a lot of strange site traffic, but the most popular search query on my site is for people looking for advice on how to write a bio. Well, I’m back on the topic again and this time, the… continue reading »
A reader survey
I check my stats on feedburner because it’s good to know how many folks are following me. Sometimes, I expect to login and see a wholesale drop in my numbers. Not actually. But sometimes, I brace myself for it. I… continue reading »
Writing Content That Works For A Living
A must read. from A List Apart.
Steal the Blueprints
The only thing ringing in my head this morning worth sharing was part of the song lyrics to a track called Steal the Blueprints by Plus/Minus. Maybe I’ve just been giving too many motivational talks (to friends) lately, but something… continue reading »
Athletic branding and small college marketing
Just how important are the mascots, uniforms and jerseys of small colleges? Do they represent a brand opportunity or are they simply throwaway items, not worthy of a second thought?