Save our logo?

Posted: January 27th, 2010 | Author: | Filed under: Branding, Sports | Tags: , | 4 Comments »

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4 Comments on “Save our logo?”

  1. 1 Rob S. said at 2:37 PM on January 27th, 2010:

    I can understand the loyalty to the old logo among some MSU constituents who might actually notice the difference, but from afar it strikes me how similar the two logos are.

    It is a far cry from, say, the Marquette Warriors becoming the Marquette Golden Eagles or U of North Dakota Fighting Sioux becoming IHaveNoIdeaWhatTheNewProposedNameWillBe (changes, imho, made for legitimate reasons).

    I’m curious what the overall rebranding strategy is for MSU, and why a relatively slight reworking of the logo was even necessary.

    Is it some ad/branding agency needing to justify their outrageous costs by reworking the logo and generating a bunch of philosophical reasons like “the smoother lines of the logo reflects MSU’s progressive efforts in research and education, and the removal of white gaps in the helmet illustrates the unity and continuity of the MSU community blah blah blah” (and yes that is completely made up).

  2. 2 Davina Gould said at 7:08 PM on January 27th, 2010:

    I completely agree with Rob. Without having seen them side-by-side, I would have thought they were the same one (which I’ll admit is easier to say as an outsider). Is there any chance that they anticipated this reaction, and thus went with the milder change? And considering this, did they do an appropriate level of research in developing and/or deciding on the new design?

  3. 3 Mike Richwalsky said at 7:09 AM on January 28th, 2010:

    I think part of the problem is the way in which the logo was discovered – in a trademark database. If the athletics department and Nike (who designed parts of this) wanted better buy-in, they should have involved the students earlier on and in a much more prominent role.

  4. 4 Ron Bronson said at 10:31 AM on January 28th, 2010:

    This was my first thought. Why weren’t there other people involved in the process like students, etc., before this all went down? I mean, I’m sure someone was intrepid and ahead of them, but if they’d been proactive about it either before or after, it’d have done a lot to quell the rancor. Lesson learned, I suppose.

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