Don’t spread your message (too thin)

Posted: August 17th, 2009 | Author: | Filed under: Higher Ed, Social Media, Web 2.0 | 4 Comments »

You are currently browsing comments. If you would like to return to the full story, you can read the full entry here: “Don’t spread your message (too thin)”.

No related posts.

4 Comments on “Don’t spread your message (too thin)”

  1. 1 Andrew Careaga said at 6:23 AM on August 18th, 2009:

    Good thoughts. I think I’m as guilty as anyone of trying to spread the message too thinly. Part of it might be a result of the mass communication mindset most of us older* communications and marketing practitioners still have. We think we need to spread the word far and wide, blanket all channels with our message. But we need to be more thoughtful and strategic in our marketing.

    Compounding the “tell the masses” problem, perhaps, might be our desire to experiment with social media and other new communication streams.

    * Ugh. I hate to say it, but I am. Reading the latest Beloit mindset just confirmed it. Again. ;)

  2. 2 Ron said at 6:31 AM on August 18th, 2009:

    The mindset list does it to me too. So, don’t worry. :)

  3. 3 Ron Bronson said at 9:04 AM on August 18th, 2009:

    I think the other thing about messages and spreading them too thin is that with the cheap cost of doing it these days, you almost wonder “why not?” I think there’s a difference between having an ubiquitous message and having one that’s effective and has reach. I think however, that’s a happy medium that can be a challenge for all of us depending on what we’re trying to do.

  4. 4 I Did These Things. Now What? « The Higher Ed Marketing Blog said at 7:24 PM on August 21st, 2009:

    [...] 22, 2009 · Leave a Comment Ron Bronson’s post about spreading yourself too thin in his Edustir blog on Bloghighed August 17, was a wakeup blast of synchronicity for me. I was just [...]

Have something to say?