Archives for May 2009
Boise State football uses social media to its advantage
Image by Fokket via Flickr Joe Favorito’s blog alerted me to a good story on how Boise State University is using social media tools to build brand awareness of its football team. For those who live under a rock, Boise… continue reading »
Why list faculty email addresses?
Image via Wikipedia Why do we put faculty email addresses on department web pages? Do we are ask their permission? Often times, we don’t. We just assume they should be there. But what if they don’t respond? Then what happened?… continue reading »
Less selling, more relationships
Image by TexasEagle via Flickr When did the process of marketing higher education become more about the ‘sale’ than about actually cultivating relationships with students? Smaller schools don’t have a choice but to engage in these personal relationships and it’s… continue reading »
Articles worth checking out
I’ve been on the road lately, so I’ve missed a lot of good articles. Time to get caught up on the feed reader: College Tours are Broken: An article asking you how many 100k products you buy from 20-year olds.… continue reading »
End the university as we know it?
I was reading Mark C. Taylor’s op-ed in the New York Times entitled “End The University As We Know It” and one of the comments struck me as interesting: Prof. Taylor is correct. Self-governance is at the root of the… continue reading »