Is Content Worthless?
Posted: April 11th, 2008 | Author: Ron Bronson | Filed under: content development, Web 2.0 | Tags: admissions, admissions marketing, college marketing, college pr, content, Web 2.0 | 1 Comment »You are currently browsing comments. If you would like to return to the full story, you can read the full entry here: “Is Content Worthless?”.
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I will address this at somepoint at TFTDS, but what most bigwigs don’t get, yet some do is that people don’t have to accept shitty content anymore. Remember the 80s when for a solid four months there was nothing but shitty reruns on TV? And most movies were godawful and the good ones took forever to get to video?
In an age of declining “analog” Hanna Montana still sells out concerts, Harry Potter books make millionaires, and fantastic movies make profits.
It’s not the medium that is the threat, it’s the mediocrity. Why subcribe to a newspaper that is 80% newswire stories, syndicated columnists, and ads when all of those are online?
The music industry can still sell CDs, they just can’t sell bad ones (or ones with only two good songs) any more… same for the rest.